In the last post of this series we discussed the evolution of the rap from the 1980’s to the first part of the 1990’s. This period was widely known for the subgenre of hip-hop/rap called gangsta rap, which talked about the struggles of the inner city and was much harder than previous styles. We talked about the works and influence of artists like N.W.A., Dr. Dre, and the Wu-Tang Clan. This post will be dedicated to two of the rap giants during the 1990’s, 2Pac and The Notorious B.I.G, while exploring the West vs. East rivalry.
Tupac Amaru Shakur often heralded as one, if not the greatest rapper of all time, rose to fame during the early 1990’s . His first album, 2Pacalylpse Now discussed the struggles of growing up, racism, police brutality, and urban life. This set the precedent for much of 2Pac’s subject matter for his career as he would speak on the harsh reality of the inner city and how things must change. The political voice associated with 2Pac’s works are reminiscent of those who came before him like Public Enemy. His second album though would be his breakout album as it got him national atention within the rap industry with songs like I Get A Round and Keep Ya Head Up. Keep Ya Head Up is definitely the more touching of the two as it speaks about how in recent years and in the rap game women have been pushed down. He gives insight into his childhood and what he saw growing up. More of his social commentary could be seen in the song dedicated to his mother on his third album, Me Against the World. The song Dear Mama talks about and is a heartfelt homage to his mother who worked so hard to try and raise him in a world of turmoil. This is considered one of his greatest songs and is even a work collected in the Library of Congress.
2Pac’s fourth album was All Eyez On Me and is considered his greatest production due to the medley of rap hits it gave like How Do You Want It and the famous California Love. This album was released in 1996 after he had joined Death Row Records with a bunch of other prominent West Coast rappers in 1995. This album would be one of the most influential rap albums of all time as it would inspire the next generation of artists that would come up in the 2000’s. His last album, The 7 Day Theory, was made in a relatively short time and would have massive success but unfortunately he didn’t live long enough to see it for himself. On September 7, 1996, Shakur was murdered in Las Vegas after a Mike Tyson fight as he was the victim of a shooting while he was in the passenger seat with his friend Suge Knight. On September 13th, 1996, he had died in the intensive care unit of internal bleeding from the gunshot wounds. Tupac Shakur is remembered as being one of the greatest artists of all time as he rapped about the struggles of life and the tragedies of the human condition. He also helped to bring rap and hip-hop to the mainstream public which made it more of an acceptable art form for young artists to express themselves.
The second rap giant that dominated the 1990’s was Christopher Wallace or better known as The Notorious B.I.G. or Biggie Smalls. Biggie grew up in New York City and helped to bring back rap music from the East Coast as previously the rap game was dominated by West Coast artists. He started rapping as a teenager on the streets of Brooklyn and one day he was heard by Sean Combs (now better known as P. Diddy) of Uptown Records. However, Combs would be fired from his position at Uptown and decided to start his own label called Bad Boy Records. He continued to get exposure from releasing remixes of popular songs until he was able to release his first studio album, Ready To Die, in 1994. He broke out as an artist with the song Juicy which had pop-like vocals and the album also had the synth heavy Big Poppa. Juicy told the story of him trying to make it as an artist and the struggle of growing up in Brooklyn as well as trying to adjust to his new lifestyle. It got strong, positive reviews and brought attention back to the East Coast.
Unfortunately, Biggie and 2Pac would be involved in a long lasting feud that started from a misunderstanding in 1994. 2Pac was shot and mugged while in Quad Studios. He would accuse Sean Combs and Biggie of being involved in setting it up despite them claiming to not being involved. This misunderstanding started the intense rivalry between the two artists and the two coasts of the nation. It was all about the West versus the East. Death Row Records was very vocal about how they felt about Bad Boy Records. The rivalry between the two record labels pushed their respective artists to make better music and it also spurred their fan bases to support. However with the shooting of Tupac 1996, it came to a realization that it had gone to far as Death Row was blaming the East for the incident. Biggie was very open about how Tupac’s loss was a tragedy and remembered the times when they were friends before the 1994 incident. However, Biggie while visiting California to support his new album Life After Death was murdered on March 9, 1997. The murders of Tupac and Biggie are still unsolved and there is still controversy about what just might have happened. Christopher Wallace is considered one of the greatest rappers ever and will forever be known as the King of New York as far as rap.
Recently I have watched a video series called Everything is a Remix, and it got me thinking about the idea of reframing/remixing ideas. The video explained how today’s world is greatly built on the ideas and thoughts of our predecessors. In addition, new ideas and creations are made by the transformation of these ideas. While watching the video, I immediately thought how hip-hop/rap music perfectly embodies this idea. Since the earliest days of rap music, the idea of sampling beats or instrumentals was prevalent. For example, The Sugarhill Gang used a piece of the beat from Chic’s Good Times in order to create the classic Rapper’s Delight. The Sugarhill Gang didn’t flat out copy Chic’s song, they just used one component from the song, a part of the instrumental, and built their beat around it so they could musically innovate.
Sampling is an essential part of rap music, its not only a way for artists to pay homage to those that came before them but it allows a starting point for creation. It is very rare that a rapper has never sampled somebody else in the slightest way, whether it be a part of the beat or background vocals. For example, Drake has always been influenced by the music of Aaliyah and Whitney Houston so he pays homage to them by sampling them. One critical, often overlooked, aspect of rap music is the beat because in the end of the day it’s not all just about the lyrics. The beat adds a lot to a song; it adds rhythm, tone, mood, and atmosphere. Thus, often rappers wish they could use a particular sound to add to what they are trying to convey with their music and if they really want to include it they can sample it. In rap, there are two types of sampling: authorized and unauthorized. Authorized sampling comes when the parties directly involved, as in those that own the sound being sampled, are in agreement with the person wanting to sample it. For example, after the death of Biggie Small’s, P. Diddy (or Puff Daddy at the time) sampled the instrumental from The Police’s song Every Breath you Take to create the tribute song I’ll Be Missing You. On the other hand, unauthorized sampling is where an artist will try to sneak in a sample and hope they don’t get in legal trouble. One of the more notable examples is Vanilla Ice’s hit Ice Ice Baby which wrongly used the bass line from Queen’s Under Pressure.
The rap game is very competitive and with modern culture it is much more interconnected with technology and social media. As mentioned there are different kinds of sampling, but there is a gray area when it comes to the legality of sampling in one scenario, mixtapes. Mixtapes are a collection of songs established or aspiring artists make and distribute freely, usually by the internet these days. As long as the artists aren’t making money from this they usual sample freely and it allows these artists to build off something and create their own songs. An example of this is Drake’s third mixtape Sooner than Later which sampled some artists and it helped him get the attention of the music industry while also being Grammy nominated for just that mixtape. In addition, artists often freestyle over the beats of other artists to make their own version or to send a message to that artist. Now, these freestyles are never released as official songs in order to avoid legal trouble. An example of this is when various artists covered Drake’s ballad Marvin’s Room.